Brand

Using the RealViu brand.

Logo files, colours and the short list of rules, for journalists, partners, clients and anyone designing something with our name on it. Most uses need no permission at all.

RealViu wordmark
Clear space · the height of the capital R on every side
Colour

Four values. Click to copy.

The green is a signal, not a theme. It marks one action and almost nothing else. Everything else is ink and bone.

Print

Hand your printer these values, not a hex code, and ask for a proof on the actual stock. Pantone numbers are visual matches; confirm against a current guide before ordering spot.

Two-colour jobs use the spot green plus Black 6. The green is far more stable as a spot than as a four-colour build, and it shifts warm on uncoated stock. Need EPS or a packaged print file? Email us.

ColourCMYKSpot
Accent greenC86 M0 Y33 K29Pantone 3395 C
InkC60 M50 Y50 K100Pantone Black 6 C
BoneLeave unprinted
Type

Archivo, free for everyone.

Everything we set is Archivo, open-source under the SIL Open Font License, so partners, printers and contractors can all license it at no cost. Available from Google Fonts. Always flush left, never justified.

Display · Archivo Medium 500 · tracking −0.03em

Your listings, always current

Italic accent · Instrument Serif, one word at most

Body · Archivo Regular 400 · 17px / 1.6

A site on your own domain, listings that refresh themselves every day, and the marketing tools around them. Built for Canadian agents and the brokerages they work in.

Labels · Archivo Medium 500 · uppercase · +0.14em

Weights in use
AaAaAa400 · 500 · 600
Numbers
$299Tabular figures wherever digits line up
The rules

What you can do without asking.

Go ahead

  • Name RealViu in an article, review, post or presentation.
  • Use the unmodified logo files below to identify us in editorial coverage.
  • Say your site is built with RealViu, on your own pages.
  • Screenshot the product in a review or tutorial, unaltered, with no client data visible.

Ask us first

  • ?Co-branded lockups, partner badges, or pairing our logo with another.
  • ?Merchandise, event signage, packaging or paid advertising.
  • ?Anything implying partnership, endorsement or certification.
  • ?Domains, handles, app names or business names containing "RealViu".

We say yes to most requests, within five business days.

Never

Never
Stretch or rotate

No condensing, skewing, outlining or tilting the wordmark.

Never
Recolour

The dot is the accent green, or the same colour as the word. Nothing else.

Never
Add effects

No shadow, glow, gradient, bevel, or animated letterforms.

Never
Box it in

No badge, circle or container the logo wasn't drawn with.

Never
Rebuild it

Don't retype it from a font menu or trace it from a PNG.

Never
Use it as a word

Not inside a sentence, and never as a possessive or plural.

For clients: the badge

Optional, never required. Pick the wording and the theme, then copy the snippet into your footer. It loads the logo from our CDN, so it stays current without you doing anything.

Wording
Your footer
RealViu badge previewuses Logo-svg-in-dark.svg
Paste into your footer

      

Prefer a file? Download the badge as SVG: four versions, two wordings on dark and light.

!

One rule that isn't ours. MLS® and REALTOR® are trademarks of The Canadian Real Estate Association, and pages showing pooled MLS® listing content may not carry third-party branding, ours included. So the badge above must not appear on those pages; our templates hide it there automatically. It isn't modesty, it's the data licence.

Files

Download.

Every file opens from our CDN. Use them as they are; the rules above cover the rest.

Social profiles

Questions about a specific use?

Send us the layout. We answer within five business days, and we'd rather review something early than ask you to reprint it.

Last updated August 2026. These guidelines may change; check back before a large print run.

brand@realviu.com
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